Chinese Phone startup 'Moxi Group', May be Samsung New Rival on Flexible Smartphones

Moxi Group’s upcoming bendy phone. Image credit: Moxi Group

Samsung’s future Golden Goose, its game-changing flexible smartphone, might face some unforeseen stiff competition from a new Chinese startup.
Built by the unknown Moxi Group, the device is flexible enough to bend around a wrist and be worn as a wearable, representatives explained to Bloomberg.
Details are thin, but the startup claims that it uses Graphene technology for the black and white e-ink display, with plans to launch the device later this year for around $760 in China.
The device itself raises some questions because there are well-documented and difficult hurdles to developing a fully flexible smartphone. Notably, the more inflexible active components like the logic board and battery (although Samsung has made some progress here).
From the renders above, it looks like the phone solves some of these issues with a non-flexible base that holds the rigid components. The base also appears to act as a clasp should it be worn as a watch. A clever solution, but not really in the spirit of what is commonly understood as flexible tech. More of a stop-gap solution that momentarily steals some headlines and beats the big players like Samsung and LG to the finish line.Culled